Grow Up your Business


Hi, my name is Joan "Raven" Friedlander. My diverse background equips me to understand a variety of business functions, and the tender nature of the purpose-driven entrepreneur, which I gladly share with you.

What stage are you in? 

Are you relatively new in business and uncertain about how to allocate you time and energy in service of your goals?

Has your business grown to the point where you need to put systems and procedures in place in order to take it to the next level?

Have you gotten sidetracked by certain aspects of your business that don’t bring you the joy you expected when you set out on your own?

Why do I do it? In some ways I can't help it... it just comes out. However, my inspiration is you. I am inspired by people who have been called to do work that makes a difference in the life of others in their unique way. I am a professionally trained coach with almost 20 year's experience guiding heart-centered service business owners.

Your Business, Not Your Business: What's the Difference?


Sedona, Arizona 86336


  • Heart-centered coaching with a lot of practical tools to fit your needs.
  • Help with marketing, time/energy management, delegating, best practices
  • Video services
  • 1-3 day focused work retreats in Sedona, Arizona


Contact Hours: 9:00 am to 3:30 pm, M-Th, 9:00-2:00 pm Friday Coaching Hours: Tuesday, Wednesday and Thursday 11:00 - 2:30 pm Work Retreats: weekdays and/or weekends, custom designed with you and for you.